Biography

is a dedicated academician in the domain of Computer Science with more than 14 years of teaching experience. She completed her Ph.D. in Computer Networks and has expertise in Network Security, Cryptography, and Distributed Systems. She has published numerous research papers in reputed journals and conferences. She has guided multiple undergraduate and postgraduate students in research projects. She actively participates in curriculum development and accreditation activities. She has organized workshops on cybersecurity and ethical hacking. She is a member of IEEE and other professional societies. Her research interests include blockchain security and secure communication systems. She has received awards for excellence in teaching. She is actively involved in mentoring students and organizing technical events. She contributes to research collaborations and knowledge dissemination. She is passionate about integrating theoretical and practical knowledge in her teaching approach.improve customer satisfaction and engagement by using big datasets to personalize marketing strategies for each consumer. According to recent research on consumer behavior and big data analytics powered by big data have the ability to revolutionize marketing customer service and company results. A more thorough grasp of the topic can only be achieved by conducting additional research into the significant gaps that still exist [2]. While many studies have looked at how big data may improve digital marketing and customer behavior very few have investigated how big data driven personalization affects customers' trust and loyalty to a business over the long term. As a marketing strategy digital marketing makes use of digital assets such as the internet mobile devices and web-based applications to promote a product or service. Digital marketing encompasses a wide range of strategies some of which include social media marketing email marketing SEO, SEM and many more. Traditional marketing is the anti